Fruitree is well known and trusted for its real fruit taste. Fruitree's blend of fruit juice and cane sugar gives it the taste that consumers love.

It is a value for money, sweetened fruit nectar, consisting of between 20 - 50% fruit juice, depending on the specific flavour.

The Fruitree brand name has been around since the 1960's, making it one of the most established (and tastiest) fruit juices in the local market.

Fruitree is available in South Africa, Botswana and Namibia as well as several other African countries.

Fruitree is for hip and happening youths who value good taste and good fun. Whether it's being enjoyed at home, at social gatherings or at a party with friends, Fruitree is a juice for all occasions. With its bold, sociable personality, Fruitree is the big refreshing taste, because it's the fruit in Fruitree that gets the vibe going.

The Fruitree tone is youthful and vibrant. It is a fun, entertaining, contemporary and bold brand. Sociable yet individualistic, with imagery focusing on young, vibrant people having fun.